Xanada Investments expands portfolio with Asia-focused Bettorify

Xanada Investments Expands Its Portfolio with Bettorify: A Strategic Move in the Igaming Sector

Xanada Investments, a prominent igaming-focused investment fund, has significantly broadened its footprint in the gaming industry by adding Bettorify to its distinguished portfolio of partners. This marks Xanada’s first major investment of the year, building on a robust 2024 where the fund allocated around $9 million (£7.2 million/€8.6 million) across eight other innovative projects.

Based in San José, Costa Rica, Bettorify is a cutting-edge software developer and platform supplier led by the visionary CEO, Hanna Rai. The company specializes in delivering both white-label and turnkey solutions, primarily catering to clients across the rapidly evolving Asian market.

In an announcement via LinkedIn, Xanada emphasized that Bettorify is “revolutionizing” localized igaming offerings. The fund highlighted key features such as Bettorify’s advanced native payment systems and a portfolio of regionally-designed games, which reflect a deep understanding of the local market dynamics.

Xanada’s CEO, Vladimir Malakchi, echoed this sentiment, noting the importance of Bettorify’s contributions to the “under-served” Asian igaming landscape. He stated, “Bettorify offers a compelling solution to the burgeoning demand for localized offerings in Asia’s igaming market, which remains among the most dynamic yet under-explored regions globally.” He further praised Bettorify’s innovative approach in crafting tailored platforms designed for local audiences, emphasizing the necessity of such solutions in today’s market.

A “Pivotal” Moment for Bettorify

In response to the announcement, Bettorify CEO Hanna Rai expressed optimism about their partnership with Xanada. She remarked, “Our collaboration with Xanada signifies a pivotal moment for Bettorify. Their strategic insight and robust support are pivotal in accelerating our growth, expanding our presence throughout Asia, and delivering unparalleled platforms that resonate with both operators and players.”

Bettorify now joins a network of distinguished partners within the Xanada portfolio, which includes innovation-driven firms such as engagement specialist Promofy, retention solutions provider Gamixter, and the Fidel Partners affiliate program. This collaboration is poised to set new benchmarks in the igaming industry, catalyzing further advancements in localized gaming solutions.

As the igaming landscape continues to evolve, partnerships like that of Xanada and Bettorify are crucial. They position themselves to meet the demands of a diverse player base while navigating the complexities of regulatory environments across different jurisdictions. This strategic investment not only underscores Xanada’s commitment to driving innovation in the igaming market but also exemplifies a forward-thinking approach that prioritizes adaptability and customer-centric solutions.