What’s Changed Since DNS Blocking in Norway? Not As Much As You’d Think
On January 1, 2025, Norway implemented DNS blocking, a strategic initiative aimed at curbing access to unlicensed gambling sites. This regulatory measure seeks to complicate the pathway for Norwegian players accessing international casino and betting platforms by obstructing their website domains.
Six months post-implementation, it’s crucial to evaluate the real impact of this initiative.
Market Assessment: The Current Landscape
To gain insights into the effects of DNS blocking, we consulted with an expert from Oddsbonuser.nu, a leading platform that monitors gambling offers and operator activities in the Norwegian market. According to Daniel Myrdal, a seasoned analyst, the expected outcomes of this initiative have not materialized.
“The impact has been minimal,” Myrdal states. “Players accustomed to these sites have largely maintained their access, as the blocking measures are relatively easy to circumvent. Most users are already aware of these workarounds.”
Thus, despite significant media attention and governmental efforts, the gambling environment in Norway remains largely unchanged.
Operator Exodus: A Non-Issue
Interestingly, no major operators have exited the Norwegian market due to DNS blocking. Key brands like Unibet and Betsson withdrew long before this measure was instituted, primarily influenced by escalating legal challenges and payment restrictions, rather than the DNS blocks themselves.
Operators who remain in the market are well-informed about potential regulations and have decided to persist regardless.
Continuity in Promotions and Engagement
For those operators still active, the business strategy remains robust. Established international brands continue to target Norwegian players with enticing promotions, enhanced game offerings, and diverse sports betting incentives. They are also expanding payment methods, solidifying their appeal—the very elements that define a successful betting operator.
Clearly, the implementation of DNS blocking has not deterred these companies from providing Norwegians appealing alternatives to state-run Norsk Tipping.
New Entrants: The Case of Boabet
Adding a surprising twist, in addition to existing operators, a new player has emerged in the Norwegian market: Boabet. This platform launched after the implementation of DNS blocking.
Boabet appears undeterred by the new regulations, presenting a fully developed platform and conducting promotions tailored to the Norwegian audience. Their successful market entry signals that DNS blocking has not intimidated new operators from establishing themselves in Norway.
Conclusion: The Overall Verdict
In summary, after six months of DNS blocking, the overarching situation remains notably unchanged. Players persist in their activities, operators continue to engage in the market, and fresh brands like Boabet are seizing opportunities.
While the introduction of DNS blocking was poised to be transformative, it appears to be merely a minor hurdle in Norway’s evolving gambling landscape.
