UK gamblers don’t trust support tools offered by operators

New research from the Gambling Commission reveals significant trust issues among UK gamblers regarding responsible gambling (RG) tools, with many viewing these resources as mere public relations exercises lacking genuine support.

According to findings from the Gambling Commission’s latest research, which incorporates insights from players who have navigated the complexities of gambling, there is a pervasive distrust towards the support tools provided by gambling operators. This qualitative research was published on Thursday and indicates that many gamblers perceive these tools as ineffective in addressing the adverse consequences associated with gambling.

Participants in the study frequently expressed skepticism regarding the motivations of gambling operators. A male respondent aged over 55 articulated his concern, stating, “I don’t trust a lot of these so-called tools. They likely understand that players will continue gambling, potentially increasing their expenditure.” This sentiment highlights a significant barrier—many gamblers feel that the operators prioritize profit over genuinely aiding their customers.

Overall, respondents showed a lack of awareness about the support tools available, questioning their effectiveness and utility. However, tools with direct impact on gambling behavior, such as deposit limits, were acknowledged as beneficial for mitigating gambling-related harms.

“To enhance trust in available support options, it is crucial for those who have experienced gambling-related issues to access genuine assistance,” the report emphasizes.

Strengthening the Understanding of Gambling Harms

This research was conducted by the Gambling Commission in partnership with NatCen and incorporates feedback from its Lived Experience Advisory Panel (LEAP). It is based on data from the Gambling Survey for Great Britain (GSGB), which provides an overview of gambling behaviors among UK consumers.

In a blog post discussing this report, Amandeep Manku, a senior research and statistics analyst at the commission, noted, “Participants reported adverse consequences stemming from their gambling activities. This research contextualizes those findings and deepens our understanding of gambling-related harms and vulnerabilities.”

The Adverse Effects of Gambling

The study found that many participants faced significant negative financial consequences as a result of their gambling habits. Some reported cutting back on essential expenses, such as food and utilities, due to their gambling activities. One female participant shared, “I haven’t been able to go out or have used my money for food on gambling, to the point where I’ve had to borrow money to eat.”

Gambling’s impact extends beyond financial strain; it also disrupts work and educational commitments. Participants expressed how gambling often distracted them from professional responsibilities and academic pursuits. Notably, some individuals reported job losses linked to their gambling behaviors, while others faced housing instability.

The report indicates that the adverse effects of gambling can manifest at any stage of a gambler’s journey, potentially emerging immediately or even decades later.

Recognizing the Positives of Gambling

Interestingly, some study participants recounted positive experiences associated with gambling. These included feelings of excitement, pride, and happiness when winning. Others highlighted that betting enhanced their enjoyment of sporting events. A male participant aged 25-34 reflected on his analytical successes in gambling, stating, “When I gamble and my predictions are correct, I feel a strong sense of pride.”

Social dynamics also emerged as a theme, with many participants describing gambling as a bonding opportunity with friends and family. One female participant in her late 50s mentioned how her granddaughter now joins their bingo outings, transforming it into a cherished family activity.

Recommendations from the Gambling Commission

The Gambling Commission’s report advocates for targeted and flexible interventions to support individuals facing gambling-related harm, addressing both the financial and emotional ramifications of problematic gambling behaviors.

Moreover, the commission calls for further qualitative research to better understand the lived experiences of gamblers within the industry. This approach aligns with evolving practices in the sector, as lived experience discussions become integral to tackling gambling addiction across the UK and the Republic of Ireland.

For instance, in 2022, the UK’s GambleAware established a Lived Experience Council to harness insights from individuals who have experienced gambling harms, guiding future research initiatives. Meanwhile, Ireland’s Gambling Regulatory Authority has indicated plans to create a similar lived experience panel to inform its development of a Social Impact Fund, supported by a mandatory levy on operators.