Swedish gambling authority pushes for stricter oversight

According to the Swedish Gambling Authority (Spelinspektionen), the prevalence of unauthorized gambling platforms in Sweden remains a significant concern; however, only a small percentage—estimated to be below 5%—of Swedish gamblers engage with these unregulated options. This statistic highlights the need for a more robust regulatory framework to protect consumers and maintain market integrity.

### Current Legal Framework Limitations

One of the primary challenges in regulating unauthorized gambling is the existing legal framework, which currently restricts enforcement to operators that explicitly market to Swedish users or utilize the Swedish language. This so-called “directional criterion” has proven insufficient for addressing the deeper issue of unregulated online gambling accessibility.

#### The Need for a Shift Towards a Participant Perspective

To enhance regulatory control over online gambling in Sweden, Spelinspektionen is advocating for a paradigm shift towards a “participant perspective.” This approach would require that all online gambling services accessible to Swedish residents possess a license issued within Sweden, regardless of whether the operators actively market or target this market. Such a change could significantly increase accountability and consumer protection.

### Governmental Review of the Gambling Act

Camilla Rosenberg, Director General of Spelinspektionen, has voiced strong support for the ongoing governmental review of the Gambling Act, which is expected to conclude by September 17, 2025. She has underscored the importance of enforcement efforts, asserting that even within the constraints of the current legal framework, focused regulatory actions can yield beneficial outcomes.

#### Insights from Industry Stakeholders

The review process, initiated in February 2025 under the influence of the Swedish Trade Association for Online Gambling (BOS), aligns with criticisms from the Swedish National Audit Office. The office’s report highlighted that Spelinspektionen’s enforcement actions have not met their initial objectives set forth during the market re-regulation in 2019. In light of these findings, the Swedish Government has appointed an expert to lead the review, ensuring a thorough examination of potential legislative reforms.

### Conclusion

As the Swedish gambling landscape continues to evolve, the push for a more comprehensive regulatory framework is crucial in safeguarding consumer interests and ensuring a level playing field for licensed operators. The upcoming review of the Gambling Act presents a vital opportunity to address existing gaps in enforcement and adapt to the changing dynamics of the online gambling sector. Stakeholders must remain vigilant and proactive in advocating for regulatory measures that reinforce integrity, responsibility, and player protection in the thriving Swedish gambling market.

By focusing on these critical issues and engaging with emerging trends, both regulators and operators can work towards fostering a safe and engaging gambling environment for all Swedish residents.