Study Finds that Slots RTP Information is Misunderstood by 32% of Gamblers

Recent research conducted by The Behavioural Insights Team has illuminated a critical gap in the understanding of Return to Player (RTP) statements among online slot players. This lack of clarity can push gamblers to engage in riskier behaviors than they might ordinarily consider. Notably, the study found that simplifying odds into monetary terms significantly enhanced comprehension, leading to a reduced propensity for risk-taking.

Study Overview

The Behavioural Insights Team developed an innovative online slot game, engaging 5,311 participants to examine their gambling behaviors. The participants were divided into distinct segments, each exposed to varying formats of RTP information. These formats included simplified odds expressed as potential losses in real currency and modifications like enhancing the prominence of RTP details through strategic color changes.

Key Findings

1. Improved Comprehension: The introduction of simplified odds resulted in a 3% increase in understanding of associated risks, affecting 14% of participants. Consequently, the willingness to continue playing dropped by 7%, reducing overall engagement to 68%.

2. Increased Misunderstanding: Conversely, the prevailing industry-standard RTP presentation led to an 11% increase in misunderstanding, with nearly 32% of participants recognizing the risks involved incorrectly.

3. Impact of Free Spins: Interestingly, the study revealed that offering free spins motivated even risk-aware players to gamble more. Participation rates jumped to 75% among those exposed to free spins, compared to 70% in the control group without such incentives.

4. Non-Impact on Problem Gamblers: While simplified odds curved the engagement of non-problem gamblers, the change had negligible effects on individuals with a history of problematic gambling behavior.

Recommendations for Industry Reform

Based on the findings, The Behavioural Insights Team has made two pivotal recommendations:

• RTP Statement Reform: The team advocates for the elimination or substantial revision of RTP disclosures, urging operators to enhance player comprehension regarding associated risks.

• Clear Presentation of Odds: It is suggested that odds be displayed in easily understandable currency formats (e.g., £/€/$) prominently and ensure that this information precedes any other gaming details presented to players.

Conclusion

The full report presents comprehensive insights that can be invaluable for stakeholders in the gambling sector—operators, regulators, and players alike. Understanding the intricacies of RTP presentations could drive significant shifts toward more responsible gambling practices, ultimately enhancing player protection and fostering a healthier gaming environment.

About the Author: Olivia Richardson
Olivia Richardson has cultivated her expertise as an editor and writer across diverse sectors, now channeling her focus towards the iGaming and sports betting industries. Her work is aimed at fostering understanding and transparency within the gambling ecosystem.

This article has been optimized for digital consumption, presenting critical findings and practical insights for enhancing the gambling experience while keeping reader engagement in mind.