Sportsflare brings new products to esports betting – Esports

Sportsflare: Revolutionizing the Esports Betting Landscape

Understanding Sportsflare

Kenny Jang: Sportsflare operates as the innovative betting division of Tidal Gaming Group, a leader in the esports arena encompassing betting, content creation, competitive play, and media. Despite being a relatively new entrant, we partner with sportsbooks and iGaming enterprises to deliver products that are both groundbreaking and appealing to the modern bettor. Our suite includes a comprehensive esports odds feed, advanced Betbuilder features, dynamic widgets, actionable insights, and the pioneering Bet-on-Yourself infrastructure. This unique proposition allows casual gamers to bet on their own gameplay, marking a significant evolution in the betting experience.

The Value of Esports Betbuilder

KJ: Our Betbuilder stands unrivaled in the industry. This advanced betting tool empowers users to create customized bets comprising multiple correlated markets within a single esports match, featuring enhanced odds. Precision in pricing these dependencies is achieved through advanced machine learning and robust statistical modeling. Our research underscores that esports enthusiasts are deeply invested in their favorite players, prompting us to collaborate closely with bettors to formulate specialized performance markets like ‘most kills.’ This enables users to either place singular bets or combine them with traditional market options such as head-to-head outcomes through our Betbuilder. This approach stimulates consumer engagement, allowing operators to offer virtually limitless market combinations for any esports match at an optimal price point.

Betbuilders are notably attractive in traditional sports for their high margins and customer engagement. Operators utilizing our Betbuilder can expect margins exceeding 15%, significantly surpassing those generated through standalone bets. Trials with various bookmakers indicate a remarkable increase in pre-match betting volume and turnover by over 30%, drawing considerable interest from operators eager to enhance profitability and set themselves apart in a competitive landscape.

Exploring Micromarkets in Esports Betting

KJ: I believe esports micromarkets represent one of the most thrilling advancements in our sector. Micromarkets cater to a fast-paced betting experience by creating markets for nearly every in-game action during a live esports match, moving beyond merely betting on the final outcome. For instance, Sportsflare’s micromarkets encompass positional bets like ‘where will the next kill occur?’ and ‘next tower to fall,’ enabling fans to engage in a dynamic, play-by-play betting format. This innovative approach transforms the user experience for live esports betting.

By offering over 4,000 betting markets in a single CS:GO match and upwards of 1,500 markets for both League of Legends and Dota 2 matches, Sportsflare’s micromarkets significantly enhance the betting opportunities available. In a single calendar year, operators providing access to our micromarkets would offer their players over one million additional in-play betting scenarios, facilitating an impressive cycle of betting and settlement throughout a single match.

The Future of Esports Betting: A 3-5 Year Outlook

KJ: The growth trajectory of the esports fanbase is remarkable, with a growing share of betting handle emerging from this sector. Operators are increasingly recognizing the critical importance of a robust esports offering, a trend that will only intensify. With nearly three billion gamers globally—yet only a fraction participating in esports betting—the potential for growth is enormous. I foresee forward-thinking operators establishing dedicated esports portals or sub-brands to cater to this distinctive audience. The products currently popular in traditional sports may soon be upended by unique betting experiences exclusive to esports.

Our Bet-on-Yourself product is gaining traction, reflecting a significant trend within the industry. By lowering the entry barriers for esports betting with familiar mediums for gamers, operators can tap into a new and lucrative market. While traditional esports betting outcomes may seem distant to gamers, many are eager to wager on their own gameplay results in titles like Fortnite, FIFA, or Mario Kart. Moreover, such offerings can seamlessly transition into free-to-play acquisition strategies.

Looking to the future, I anticipate remarkable innovation within the industry. At Sportsflare, our commitment remains unwavering: we will continue to develop cutting-edge products that propel the esports betting industry forward, serving both operators and consumers effectively.