South Carolina Education Lottery to Adopt Scientific Games’ SCiQ Retail TechnologyGambling Industry News
Scientific Games, the leading entity in the global lottery sector, is set to enhance the South Carolina Education Lottery (SCEL) landscape with the introduction of its innovative SCiQ retail ecosystem. This cutting-edge technology aligns with SCEL’s commitment to modernizing the retail experience for its Scratch-Off games, making the purchasing process more intuitive and efficient across various retail outlets in the state.
Deploying the SCiQ system marks a significant step in SCEL’s strategy to elevate its retail environment, focusing on simplifying how games are sold and managed in stores. This advanced system is already operational in over a dozen markets across the U.S. and has recently made its debut in Europe.
Dolly Garfield, Chief Executive Officer of the South Carolina Education Lottery, commented:
“We are proud to embark on our first retail modernization initiative in collaboration with our trusted partner, Scientific Games. Given the evolution of retail over the last decade, it is crucial that SCEL Scratch-Offs remain accessible and user-friendly for our players. SCiQ not only enhances the purchasing experience but also streamlines operations for our retailers, providing efficiencies that increase the overall value of retailing our games.”
Since its inception in 2002, Scientific Games has played a pivotal role in SCEL’s journey, contributing to the launch of its first Scratch-Off game, the initial second-chance promotion, and the first player loyalty program. The implementation of the SCiQ system adds another milestone in this ongoing partnership.
SCEL: The World’s No. 3 Performing Instant Game Lottery
According to La Fleur’s 2024 World Almanac, SCEL proudly stands as the world’s third-best performing lottery for instant games, with Scratch-Off games generating over $1.6 billion in retail sales during fiscal year 2024.
The SCiQ platform facilitates real-time inventory management for Scratch-Off games, optimizing supply chain processes to drive sales. Retailers and SCEL will benefit from improved operational efficiencies and enhanced reporting capabilities.
Michael Martin, Vice President of Retail Solutions at Scientific Games, stated:
“We are privileged to partner with the South Carolina Education Lottery in achieving numerous industry firsts since its establishment. The leadership at SCEL consistently demonstrates foresight in promoting performance and profitability for its Scratch-Off games. The SCiQ technology is a pivotal advancement in ensuring enduring success.”
Players in South Carolina will experience several advantages through SCiQ. Notably, new digital displays will provide comprehensive information on available games, thereby enriching the buying experience. Additionally, SCiQ equips retailers with digital menu boards for enhanced product presentation, automated inventory management to minimize stock shortages, and real-time reports on store-specific sales and market basket performance. To further bolster security, the system features locked bins that automatically dispense tickets, reducing the risk of product theft.
In summary, the launch of the SCiQ retail ecosystem not only represents a technological leap forward for the South Carolina Education Lottery but signifies a commitment to optimizing both player experience and retailer efficiency in an increasingly competitive market.
