Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner
In a pivotal development within the sports gambling industry, Soft2Bet’s innovative brand, ToonieBet, has officially become the Ottawa Senators’ Official Online Casino Partner. This strategic alliance not only enhances ToonieBet’s visibility but also integrates the online gaming experience with one of the NHL’s prominent teams, coinciding with the Senators’ push for a playoff berth this season.
As the Senators clinch a playoff spot, ToonieBet is positioning itself as a vital supporter of the team’s journey. This partnership is set to engage fans through tantalizing giveaways, premium entertainment offerings, and an immersive casino experience that captures the essence and enthusiasm of hockey culture.
Launched in 2024, ToonieBet is a significant player in the online casino scene, offering players across Ontario an engaging gaming platform. It is part of Soft2Bet, recognized as one of the fastest-growing iGaming turnkey solution providers globally, boasting a diverse portfolio with 19 licenses, including a presence in Ontario.
Key Features of the ToonieBet and Ottawa Senators Partnership Include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards will feature prominently during both home and away games.
- In-Rink Signage: Visual branding on rink boards during home games will capture the audience’s attention.
- Virtual Slot Signage: These will be integrated into various game presentations.
- Digital Inventory: Strategic digital placements across the Ottawa Senators page on NHL.com.
- Direct Fan Engagement: Exciting social media contests and promotions will be hosted on the Senators’ digital platforms.
- Television Broadcast Branding: Enhanced visibility through digitally created rink boards, maximizing exposure during broadcasts.
Martin Ballard, VP of Corporate Partnerships for the Ottawa Senators, remarked: “We are excited to welcome ToonieBet into the fold as an official partner of the Ottawa Senators. Teaming up with a brand that aligns with our commitment to delivering exceptional, reliable experiences for our fans is inspiring. Together, we aim to create memorable moments while engaging our dedicated fan base in innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, added: “Joining forces with the Ottawa Senators represents a considerable milestone for our ToonieBet brand, solidifying our market presence in Ontario. Our rapid growth reflects our commitment to offering localized and engaging experiences tailored for Canadian players, distinguishing ToonieBet in a competitive landscape.”
Through strategic utilization of the Senators’ digital platforms and in-arena branding opportunities, ToonieBet will create authentic connections with hockey enthusiasts, while maintaining a premier online casino experience.
ToonieBet provides a swift, localized online casino offering for players throughout Ottawa and Ontario. This partnership not only allows fans to win exclusive Senators merchandise and game tickets but also reinforces ToonieBet’s stance in a rapidly evolving Ontario market. With extensive in-arena branding, regional broadcast visibility, and digital promotions, ToonieBet will ensure its presence is felt among the Senators’ loyal supporters.
The Ottawa Senators compete at the Canadian Tire Centre in Kanata, just outside Canada’s capital. Since re-entering the league in 1992, the team has cultivated a rich history, including a President’s Trophy victory, an appearance in the Stanley Cup Final, and numerous Hall of Fame players such as Daniel Alfredsson and Marian Hossa. Currently, with rising stars like captain Brady Tkachuk, Tim Stützle, and third-year defenseman Jake Sanderson, the Senators are poised to make a strong playoff run.
This announcement reflects an exciting era for both ToonieBet and the Ottawa Senators, merging the thrill of sports with the growing online gambling landscape in Canada.
