Soft2Bet’s ToonieBet Partners with Ottawa Senators to Become Official Online Casino Partner
ToonieBet, a prominent online casino catering to players throughout Ontario, has announced an exciting new partnership with the NHL’s Ottawa Senators, thereby securing its position as the official online casino partner of the team. This strategic Alliance was unveiled on Thursday, signaling a significant milestone in ToonieBet’s mission to build a strong presence in the competitive Ontario gaming market.
Since its launch in April 2024, ToonieBet has quickly become an integral part of Soft2Bet, an innovative iGaming company known for its comprehensive casino and sports betting software solutions that support 19 global brands, including operations in Ontario.
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, highlighted the importance of this partnership: “Aligning ToonieBet with the Ottawa Senators marks a major step forward for our brand in Ontario. We are pleased to see impressive performance metrics and enhanced player retention thanks to our focus on delivering localized and engaging gaming experiences tailored specifically for Canadian players, which distinguishes ToonieBet in a crowded marketplace.”
The partnership between ToonieBet and the Ottawa Senators is designed to enrich the fan experience significantly. As the collaboration unfolds, fans will have opportunities to win exclusive Senators merchandise and tickets, alongside increased brand visibility through strategic in-arena branding, regional broadcast coverage, and engaging digital promotions.
Key Highlights of the ToonieBet and Ottawa Senators Partnership
This collaboration will incorporate various promotional activities that captivate the Senators’ fanbase, including:
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Digital Inventory on NHL.com: ToonieBet will have digital advertising space on the Senators’ official site, enhancing visibility and engagement with online audiences.
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Direct Fan Engagement: Exciting social media contests and promotions hosted across the Senators’ digital platforms will foster interaction and community building.
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In-Arena Branding: Fans will see ToonieBet’s branding featured prominently through digital dashboards during both home and away games, creating a unified branding experience.
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In-Rink Signage: ToonieBet will showcase its brand through rink board signage during home games, increasing its presence during pivotal game moments.
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Television Broadcast Branding: During televised games, digitally enhanced rink boards will further engage viewers and promote ToonieBet’s offerings.
- Virtual Slot Signage: Dedicated virtual signage during select games to amplify ToonieBet’s online casino platform.
Martin Ballard, Vice President of Corporate Partnerships for the Ottawa Senators, expressed enthusiasm about this collaboration, stating, “We are excited to welcome ToonieBet as our official partner. Working with a brand that is committed to providing fans with a trustworthy and exceptional experience aligns perfectly with our mission. Together, we are eager to create memorable moments and innovate engagement strategies for our passionate fanbase.”
ToonieBet also benefits from Soft2Bet’s sophisticated Motivational Engineering Gaming Application (MEGA), which is designed to enhance player retention and engagement through tailored gaming experiences. As it broadens its reach, ToonieBet remains committed to delivering high-quality online casino experiences to players in Ottawa and across Ontario.
The Ottawa Senators play their home games at the Canadian Tire Centre in Kanata, an arena that opened its doors in 1996, initially known as The Palladium. With a maximum capacity of 19,344 spectators including standing room, the arena serves as a vibrant hub for sports entertainment.
In conclusion, this partnership stands as a testament to ToonieBet’s ambitious growth strategy and commitment to local engagement, setting the stage for a dynamic interplay between online gaming and live sports. As the iGaming sector continues to evolve, alliances such as this one will shape the future of fan experiences within the gambling industry.
