RubyPlay goes live with StarCasinò in Italy

RubyPlay, a pioneering B2B iGaming development studio, has launched its entire portfolio of award-winning slot games on StarCasinò, a prominent entity within the Betsson Group’s extensive Italian operations.

This landmark collaboration marks RubyPlay’s inaugural entry into the Italian market with a prestigious operator, solidifying its footprint in one of Europe’s most dynamic iGaming landscapes.

Among the games launched on StarCasinò’s platform are flagship titles such as Go High® Gallina, Immortal Ways® Diamonds SE, and Diamond Explosions® 7s SE. These games are set to engage a diverse player base through their rich features and captivating gameplay.

The integration process is meticulously structured; over the course of a month, three fresh titles will go live each day on the operator’s site, allowing players to continuously explore RubyPlay’s innovative offerings.

Since obtaining its license in 2011 and rolling out its flagship StarCasinò brand, the Betsson Group has emerged as a formidable player in Italy’s iGaming sector. The addition of RubyPlay’s full array of content signifies a strong endorsement of the studio’s captivating games, enhancing the entertainment experience for a wide array of players in the regulated Italian market.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, commented:

“We are thrilled to see our comprehensive game library go live in Italy with StarCasinò. This represents a key milestone in RubyPlay’s growth strategy, as we deepen our engagement with one of the industry’s most esteemed operators. With our strategic rollout plan and daily game releases, we anticipate that Italian players will appreciate the rich diversity and immersive experiences our titles provide.”

Fabio Denegri, Head of Gaming & Sports Italy at Betsson Group, also remarked:

“We are excited to welcome RubyPlay into our gaming portfolio. With its innovative mechanics and engaging titles, we are confident that RubyPlay will resonate with our users, significantly enhancing our online gaming suite. Being the first operator in Italy to host RubyPlay’s complete suite of games is a point of pride for us, and we eagerly anticipate the player engagement these thrilling new titles will generate.”

This partnership highlights RubyPlay’s commitment to delivering high-quality gaming content and Betsson Group’s dedication to providing an enriched player experience. The synergy between these two industry leaders is poised to shape the future of iGaming in Italy, setting a benchmark for quality and innovation in the online gambling sector.