Rivalry goes live in Australia – Licensing

Rivalry Expands Betting Horizons: Launch of Esports and Traditional Sports Betting in Australia

Rivalry, a prominent player listed on the Toronto Venture Exchange, has proudly announced the launch of its sports betting services in Australia, encompassing both esports and traditional sports. This strategic move follows the acquisition of a sports bookmaker license from the Northern Territory Racing Commission in February, marking a significant milestone for the operator as it embraces the Australian betting landscape.

“We are thrilled to introduce Rivalry to customers in Australia,” stated Steven Salz, co-founder and CEO. “Our approach diverges from that of traditional betting operators, particularly resonating with Gen Z and young millennials worldwide.”

As Rivalry establishes itself in Australia, Salz emphasizes their commitment to brand equity, stating, “We are eager to implement a series of innovative activations and campaigns throughout the remainder of 2022. Our priority remains steadfast: to serve and foster growth within the esports and gaming community.”

This launch is particularly notable as it follows Rivalry’s successful debut in Ontario, where they were among the pioneering operators to go live on April 4, coinciding with the market’s official opening.

Recent financial disclosures showcase Rivalry’s impressive growth trajectory, reporting a staggering 640% increase in revenue, reaching $11.1 million for the fiscal year of 2021. Salz characterized this achievement as “a tremendous year by nearly all measures,” underscoring the company’s robust performance across various metrics.

With heightened interest in esports betting, especially among younger audiences, Rivalry’s innovative strategies are likely to engage Australian customers effectively. As Rivalry continues to expand its footprint, its unique offerings and focused community engagement are set to shape its identity within the competitive landscape of the Australian betting market.