Right to the Source: The African gaming opportunity
In the latest episode of “Right to the Source,” industry veterans Robin Harrison from iGB and Ed Birkin from H2 Gambling Capital delve into the dynamic landscape of the African gambling market. This engaging discussion focuses on the continent’s most significant opportunities and challenges.
Exploring Key Markets
Harrison and Birkin examine the leading gambling markets across Africa, highlighting South Africa’s robust growth potential. With its regulatory framework evolving and a burgeoning middle class, South Africa stands as a beacon for investors looking to tap into the expanding gambling sector.
- South Africa: The market is witnessing a surge in both online and land-based gaming, driven by increased internet penetration and mobile device usage.
- Nigeria: Virtual sports are gaining traction, offering exciting betting experiences that resonate with the youth demographic, presenting a valuable opportunity for operators.
- Kenya: Despite its vibrant gaming scene, stringent gambling taxes are stifling growth, calling for a reconsideration of fiscal policies to enhance market expansion.
Challenges and Opportunities
The conversation touches on the numerous barriers hindering the African gaming market, often viewed as a “sleeping giant.” Central to this issue is the prevalence of withholding taxes, which can deter potential investors and operators. Harrison and Birkin emphasize that addressing these tax structures could unlock the vast potential of the sector.
The podcast serves as an informative resource, providing insights into current trends and the regulatory landscape that can empower stakeholders in the gambling industry to make informed decisions.
Listen to the discussion on Apple Podcasts
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With its youthful population and increasing technological adoption, the African gambling market promises exciting prospects for industry players willing to navigate its complexities.
