Relax Gaming grows aggregation portfolio with Aviatrix partnership – iGaming Post
Relax Gaming, a prominent aggregator and provider within the iGaming sector, has strategically partnered with Aviatrix, a renowned developer of crash games recognized for its innovative player engagement strategies. This collaboration marks a significant addition to Relax Gaming’s diverse suite of studio partnerships, enabling Aviatrix’s premier crash game, Aviatrix, to be distributed via Relax’s comprehensive network.
Engaging Player Experience Through Innovative Design
At the core of Aviatrix’s offering is a uniquely crafted loyalty system that actively rewards players with daily incentives, as well as the inclusion of built-in free bets made available through promo codes. This focus on rewarding loyalty aligns perfectly with the current trend in the gambling industry, where player retention is as crucial as acquisition.
Aviatrix distinguishes itself further by integrating seasonal reskins of its game to align with notable global events including Christmas, Carnaval in Rio, and St. Patrick’s Day. This strategic approach not only keeps the content dynamic but also enhances engagement by connecting with players’ festive spirits throughout the year.
Competitive Edge: Network Tournaments and Prize Pools
Aviatrix’s network tournament functionality stands out with a significant prize pool currently set at €4 million. This feature serves as a powerful tool for operators, aiding in both player acquisition and retention, which are vital metrics in today’s competitive gambling landscape.
Broadening the Portfolio with Quality Content
The addition of Aviatrix deepens Relax Gaming’s extensive aggregation framework, complementing its existing range of remarkable third-party content from both established industry leaders and emerging studios. This broader portfolio enables operators to offer a diverse selection of games, enhancing player choice and engagement.
Voices from the Industry
Katie Fraser, Head of Partnership Success at Relax Gaming, expressed enthusiasm about this collaboration, stating, “We’re always looking for partners who bring something different to the table, and Aviatrix does exactly that. Their crash game is packed with features that drive engagement, and their commitment to player loyalty and continuous innovation aligns seamlessly with our goals. We’re excited to introduce Aviatrix to new audiences.”
Echoing this sentiment, Liam Mulvaney, Head of Sales at Aviatrix, shared, “Relax Gaming needs no introduction. We’re thrilled to see Aviatrix joining their platform. This partnership will enable us to reach new players globally, and we are working closely with the Relax team to ensure a smooth rollout for operator partners. It’s a significant milestone in our pursuit to enhance Aviatrix’s presence worldwide.”
Conclusion: A Promising Future for Collaboration
In summary, the partnership between Relax Gaming and Aviatrix exemplifies the evolving landscape of the gambling industry, where collaboration and innovation are key to driving player engagement and loyalty. As both companies work together, they pave the way for fresh experiences and broader access to exhilarating gaming opportunities for players worldwide.
This partnership not only signifies a robust alignment of values but also highlights a forward-thinking approach to enhancing player experiences in the competitive iGaming market.
