Real Luck Group recommences affiliate marketing activity – Marketing & affiliates

Real Luck Group, the parent company of esports betting operator Luckbox, has announced a strategic reinvigoration of its affiliate marketing initiatives.

The operator has entered into agreements with several leading affiliate marketing networks to drive traffic toward Luckbox’s diverse betting offerings.

In a bid to enhance player acquisition strategies, Real Luck aims to refine its marketing efforts based on insights gathered from its affiliate collaborations. Recently, Luckbox appointed David Conde as the head of data, tasking him with overseeing customer acquisition and retention campaigns. His expertise is expected to bolster the effectiveness of their marketing initiatives in an increasingly competitive landscape.

Mike Bazzi, Luckbox’s Head of Affiliates, stated, “Collaborating with top-tier affiliate networks marks the next step in our strategy to attract high-quality users to our betting platform. This initiative builds upon our previous efforts to refine our bespoke, next-generation wagering platform, culminating with the launch of our online casino in December, right on schedule as projected.”

“Our focus will be on key markets and regions, employing a continuous process of testing, analyzing, and refining our approach to maximize the return on our marketing investments. Notably, we are initiating a comprehensive player acquisition marketing strategy for the first time in the company’s history.”

With a proactive approach, Luckbox has noted revenue challenges in the third quarter of 2021, primarily as the company prepared for the rollout of its online casino product. This pivotal transition sets the stage for future growth and the establishment of a more robust market presence.

In summary, Real Luck Group’s renewed focus on affiliate marketing is a strategic move designed to enhance visibility, attract quality players, and ultimately drive revenue growth in the competitive landscape of the esports betting industry.