PropSwap Signs Strategic Partnership with Bally Bet
PropSwap, America’s premier secondary market for sports betting, recently announced a strategic partnership with Bally Bet, enhancing their positioning as a multi-property sportsbook partner. This collaboration is set to launch in conjunction with the intense Round of 16 matchups in both the men’s and women’s college basketball tournaments, a critical time in the sports betting calendar.
### Bally Bet Designated as Preferred Sportsbook in Mississippi
In an effort to enrich the betting experience for sports enthusiasts, PropSwap will collaborate closely with Bally Bet locations in Mississippi, specifically at Bally’s Vicksburg and the Hard Rock Hotel and Casino in Biloxi. This partnership represents a significant step in bolstering the betting handle and ticket counts at Bally Bet sportsbooks, appealing directly to avid sports bettors.
Emerging data from PropSwap indicates that users tend to place higher wagers and engage in betting with greater frequency at sportsbooks they prefer. This insight underlines the importance of establishing strong partnerships in a competitive market.
“Since the repeal of PASPA in 2018, PropSwap has played a pivotal role in revolutionizing the sports betting landscape, enhancing both user engagement and profitability for sportsbooks,” shared Luke Pergande, CEO and founder of PropSwap. He further emphasized, “We are fundamentally transforming the wagering experience; bettors are no longer required to win for their wagers to be financially rewarding—improvement is the new success criterion. We’re excited to embark on this journey with Bally Bet and look forward to the partnership’s kickoff this weekend.”
### Leadership Expansion at PropSwap
In tandem with this announcement, PropSwap has appointed Dustin Gouker as an advisor. With over a decade of experience in the gambling industry as an executive and consultant, Gouker brings invaluable expertise to the PropSwap team.
“PropSwap has established itself as a trailblazer in the sports betting arena, and I’m eager to support the company as it enters a new growth phase,” stated Gouker. “Strategic partnerships like this one, particularly within states where sports betting is regulated, reflect the innovative groundwork laid by Luke and the team and demonstrate a commitment to fostering industry expansion.”
Founded in 2015, PropSwap operates as a dynamic online marketplace that empowers users to list their sports betting tickets for sale at prices of their choosing. This innovative platform aids bettors in maximizing their potential returns by providing the option to profit from improved bets or to mitigate losses on unfavorable ones, all while charging a nominal transaction fee based on the final sale price of the tickets.
The PropSwap app streamlines the process for users to search and discover the best available sportsbook tickets. Offerings span major sports leagues, including the NBA, NFL, NHL, and MLB, as well as collegiate athletics within the NCAA, making it an essential tool for savvy sports bettors.
### Conclusion
This new alliance between PropSwap and Bally Bet exemplifies the ongoing evolution in the gambling industry, characterized by innovative partnerships that enhance user experience and drive regulatory growth. As the market continues to mature, the collaboration highlights how strategic alliances can foster a vibrant and engaging betting environment for customers, setting new standards for excellence in sports wagering and beyond.
