Pragmatic Play opens live casino studio in Vienna
Pragmatic Play, a premier content provider in the iGaming sector, is opening new avenues for interactive gaming with the unveiling of a state-of-the-art live casino studio in Vienna, in partnership with win2day. This strategic move underscores the growing significance of customized gaming experiences in the competitive landscape of online gambling.
A Tailored Live Casino Experience
The newly inaugurated live casino studio is designed specifically for win2day, a brand managed by Austrian Lotteries. This bespoke facility features an exquisite selection of gaming tables, including premium blackjack and roulette options, along with a unique game show experience. Each of these offerings has been expertly developed to encapsulate the win2day essence, providing players with a seamless integration of familiarity and excitement.
Innovative Localized Gaming
Among the standout features of this rollout is Crazy Prater Rad, a localized game show designed to resonate with the Austrian audience. This engaging game offers participants the thrilling prospect of multiplier wins reaching up to 500x their initial stake, highlighting the trend of localized content that enhances user engagement and player retention.
Expanding the Live Casino Portfolio
In addition to the new game shows, Pragmatic Play is set to enhance win2day’s offerings with its acclaimed suite of live casino games. This includes blockbuster titles such as Mega Roulette, Mega Wheel, and Sweet Bonanza CandyLand, which are recognized for their immersive gameplay and attractive features. The addition of these games aligns with industry best practices, emphasizing the importance of variety and quality in enhancing the player experience.
Strengthening Collaborative Efforts
This live casino studio marks a significant expansion of the partnership between Pragmatic Play and win2day, which began in 2023 with the integration of Pragmatic’s top-performing slots. This collaboration emphasizes the benefits that arise from close alliances within the iGaming sector, fostering innovation and providing players with a wider array of gaming options.
Expert Insights
Irina Cornides, Chief Operating Officer at Pragmatic Play, stated, “Our dedication to delivering pioneering solutions for operators and creating unparalleled gaming experiences for players is unwavering. The launch of this dedicated live casino studio not only enhances entertainment options for win2day but also strengthens our long-term partnership with them.”
Martin Škopek, Board Member of Austrian Lotteries, expressed, “The inclusion of Pragmatic Play’s award-winning live casino portfolio is a vital step in enhancing the immersive and entertaining gameplay we offer. Notably, this venture is also expected to create up to 150 new full-time equivalent jobs in Vienna, contributing positively to the local economy.”
Conclusion
The establishment of Pragmatic Play’s live casino studio in Vienna represents a significant milestone in the iGaming domain, setting a precedent for future collaborations. By focusing on tailored gaming experiences and innovative solutions, this partnership is poised to redefine the live casino landscape in Austria, further solidifying both brands’ positions as leaders in the industry.
As the digital gambling scene continues to evolve, stay tuned for more developments that leverage the strengths of such alliances to meet the demands of an ever-growing player base.
