Playtech, Evoke Plc Launch Multiple Branded Live Casino Studios

Playtech, a leader in the gambling technology sector, has officially inaugurated its third dedicated live casino studio in collaboration with evoke plc as part of a new long-term partnership. This latest addition, named Club Aurora, marks a significant milestone in Playtech’s expansion of its live casino offerings, further enhancing the portfolio of brands under evoke plc, which includes esteemed names such as 888casino, William Hill, and Mr. Green.

### A Commitment to Superior Gaming Experiences

George Voyatzis, Vice President of Commercial at Playtech, expressed enthusiasm about the collaboration: “We are delighted to continue partnering with evoke group to launch these three unique dedicated live studios. As Playtech Live leads the industry in creating an entertainment-centered experience, we are confident that the customers of 888, William Hill, and Mr. Green will find their gaming experience exceptional.”

The Club Aurora studio is designed with numerous classic blackjack tables and roulette, ensuring a comprehensive range of gaming experiences. Furthermore, it features a dedicated Trivia hub, providing casual players with engaging, free-to-play games, thereby expanding the interactive offerings of the live casino environment.

### Explore the Gaming Hub: Latvia

All three of evoke plc’s dedicated live casino studios, including Club Aurora, are strategically located within Playtech’s European flagship facility in Riga, Latvia. This location has proven highly effective, evidenced by the initial success of the branded environments launched in 2024, which include innovative games like Mega Fire Blaze Roulette and Blackjack.

Ofir Gal-Mor, Group Head of Gaming Content at evoke, added, “We are thrilled to partner with the Playtech Live team to bring a new and exciting live casino experience to our players. Our long-standing partnership with Playtech has been fruitful, and these dedicated tables will undoubtedly enhance our offering, providing customers with an extensive range of games to enjoy.”

### International Reach and Comprehensive Offerings

Significantly, the tables from Club Aurora will not only serve players in Latvia but will also be accessible to international markets in key regulated jurisdictions, underscoring Playtech’s commitment to broadening its global reach. This partnership also encompasses Playtech’s industry-leading Random Number Generator (RNG) casino games, along with poker and bingo offerings for all evoke plc brands.

Evoke plc, formerly known as 888 Holdings Limited, operates as a prominent international sports betting and gambling corporation headquartered in London, England. This strategic collaboration with Playtech positions evoke plc to further enhance its market presence and continue its commitment to providing a diverse and engaging gaming experience.

### Conclusion

The launch of Club Aurora exemplifies Playtech’s dedication to innovation and excellence within the live casino sector. By expanding its collaboration with evoke plc, Playtech is setting new standards for player engagement and entertainment in the global gaming landscape. As the iGaming industry evolves, partnerships like this will play a crucial role in shaping the future of online gaming, ensuring that players have access to the most exciting and diverse gaming experiences available.

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