Playson expands footprint in Switzerland with GAMRFIRST partnership

Playson, a recognized leader in digital gaming solutions, has successfully enhanced its foothold in the Swiss gambling market through a strategic partnership with GAMRFIRST. This collaboration allows Playson to deliver its flagship gaming titles to an even broader player demographic.

GAMRFIRST, launched in 2022 as the online platform for Casino Barrière Montreux, has rapidly emerged as the fastest-growing online operator within the past year. Catering to a diverse audience, GAMRFIRST offers an extensive range of gaming options, including slots, live casino experiences, and an impressive selection of table games from top-tier providers around the globe.

Through this content agreement facilitated by Gamanza’s Game Store content aggregation platform, Playson’s renowned Hold and Win series—including titles like Coin Strike: Hold and Win, Energy Coins: Hold and Win, and Supercharged Clovers: Hold and Win—will now be accessible to GAMRFIRST’s Swiss clientele. This move significantly enhances the gaming variety available to players in Switzerland, aligning with current trends towards diversified gaming portfolios.

In addition to its Swiss expansion, Playson is strategically positioned to enter the French market in conjunction with GAMRFIRST, pending the forthcoming regulation of online casinos within the country. This dual-market approach underscores the company’s commitment to expanding its European presence and capitalizing on opportunities in regulated markets.

This latest initiative cements Playson’s standing in Switzerland, where the provider has successfully partnered with numerous top operators and has seen commendable year-over-year growth, solidifying its influence in this competitive landscape.

Blanka Homor, Sales Director at Playson, commented:

“We are excited to partner with GAMRFIRST and extend our gaming offerings to an even wider audience in Switzerland. This collaboration enhances our trajectory in the region, and we are looking forward to a productive partnership that fosters our mutual growth. We eagerly anticipate exploring future expansion opportunities throughout Europe.”

Clément Govinda-Miramon, Managing Director at GAMRFIRST, stated:

“Playson’s games enjoy tremendous popularity among players across Europe, frequently ranking among the top slots available. We are thrilled to incorporate their acclaimed titles into our online casino, further enriching our gaming library and appealing to an even larger base of players.”

This partnership not only reflects the rapid evolution in the gambling sector but also highlights how collaboration among industry leaders can lead to innovative gaming solutions and enhanced player experiences. As the gambling landscape continues to shift and adapt, partnerships like that of Playson and GAMRFIRST exemplify the synergy necessary for continued growth and player satisfaction.