New Zealand Cracks Down on ‘Illegal’ Influencer Casino Promotions
Authorities in New Zealand are intensifying their regulatory efforts against offshore online casinos, particularly targeting social media influencers who promote such entities. This initiative aligns with the country’s commitment to uphold its gambling laws and protect its citizens from potential gambling-related harm.
Regulatory Actions by the Department of Internal Affairs
For the first time, the Department of Internal Affairs (DIA) has issued takedown notices to influencers who have been promoting overseas gambling operators. This move underscores the government’s proactive stance in confronting illegal gambling practices. According to Radio New Zealand (RNZ), these influencers have engaged in promotional activities—including giveaways—that contravene New Zealand’s Gambling Act.
Vicki Scott, the Director of Gambling Regulatory Services, stated, “We’ve been investigating this issue and will take action against influencers who are clearly violating the law.” The penalties for such violations can reach up to NZD 10,000 each, with four warning letters already dispatched and an additional 13 cases currently under investigation.
Clear Communication of Violations
In one example cited by RNZ, a formal warning letter stated, “While I have opted not to prosecute at this time, this letter serves as a warning that you have violated Section 16 of the Act. Future infractions may prompt an infringement notice or legal action.” The Department has advised these influencers to cease any further references to offshore online gambling operations, including those made by others on their behalf.
Upcoming Regulatory Framework for Online Casinos
Significantly, this crackdown occurs in anticipation of a regulatory framework for online casino services expected to be introduced by early 2026. The New Zealand government plans to auction up to 15 licenses for online gambling operators, a move that aims to bring greater transparency and accountability to the online gaming sector. However, it is important to note that this new regulation will not encompass sports betting; detailed parameters are still forthcoming.
Addressing Gambling-Related Harm
As gambling continues to proliferate, concerns regarding its impact on the mental health and well-being of New Zealand residents have intensified. Maori Public Health has called for a comprehensive ban on gambling-related promotions, particularly through influencer marketing channels. The organization has emphasized, “What’s especially troubling is that these very companies—currently targeting our communities illegally—could be operating legally in New Zealand as soon as next year. Their existing behavior illustrates a blatant disregard for our welfare.”
The group further noted, “Gambling harm is already devastating our communities. We cannot allow social media to exacerbate this issue.”
Conclusion
New Zealand’s firm stance on the promotion of offshore online casinos highlights an important shift towards protecting consumers while preparing for a regulated online gambling environment. As the government establishes frameworks for legal online gaming, the focus remains on safeguarding citizen health and ensuring responsible gambling practices. This proactive approach serves as a critical case study for other jurisdictions grappling with similar challenges in the rapidly evolving gambling landscape.
By enforcing strict regulations and fostering an environment of accountability, New Zealand aims to strike a balance between providing entertainment options and protecting its populace.
Stay abreast of the latest developments in the gambling industry, and understand how regulatory changes may impact your operations or participation in online gambling.
