Irish senators push to reintroduce full ban on bonuses
Irish legislators Lynn Ruane and Alice Mary Higgins have introduced a significant proposal for a complete ban on gambling bonuses as part of the ongoing discussions surrounding the Gambling Regulation Bill 2022, which is poised for passage into law.
Initially, the bill featured a total prohibition on gambling bonuses; however, subsequent amendments have modified this stance to permit free bets under certain conditions.
These changes were brought to light during the debate phase of Ireland’s lower house, Dáil Éireann, in May.
The Gambling Regulation Bill 2022 is progressing through the final stages of the Senate’s committee discussions. Following the consideration of all amendments in Seanad Éireann, the bill will advance to the report stage for final deliberations before receiving formal approval.
Deputy James Browne, the bill’s lead advocate, emphasized the challenges of implementing a total ban on gambling bonuses, stating that operators should be allowed to offer free bets broadly, eschewing a targeted approach.
Analysis of the Ireland Gambling Bill: Balancing Player Protection and Business Viability
During last week’s Senate debates (October 2), Ruane introduced an amendment aimed at reinstating the original intent of the bill.
“These types of inducements often serve as gateways to gambling for younger audiences. There are clear precedents set by various sectors regarding the prohibition of such incentives,” Ruane noted. “For instance, national lottery entities cannot sell tickets at discounted rates; alcohol vendors are restricted from offering happy hours or loyalty programs, and retailers are legally barred from distributing tobacco coupons.”
She argued that certain aspects of the bill appear “unbalanced” in their approach to safeguarding players, insisting that the responsibility lies with operators rather than consumers.
Supporting the call for a ban on targeted marketing, Senator Mark Wall questioned the enforcement capabilities of future regulations. He remarked, “I struggle to understand why the minister sees a necessity for free bets and inducements. Our mission is to protect vulnerable populations, and this legislation should decisively eliminate such perks.”
The Risk of Encouraging Black Market Gambling through Bonus Restrictions
Conversely, Senator John McGahon raised concerns that a prohibition on bonuses could inadvertently drive players towards black market gambling options if they are unable to access bonuses through regulated operators.
While the removal of a complete ban is a progressive step for the industry, the remaining limitations present significant hurdles for licensed businesses. Attracting and retaining customers is crucial for success in any industry, including gambling.
McGahon emphasized that the ongoing restrictions on bonuses could adversely affect competition among licensed operators and their engagement strategies with players, stating, “Without the ability to market directly to prospective customers, licensed gambling companies face an uphill battle, especially when competing against other entertainment and digital services that actively target similar demographics.”
Browne acknowledged the diverse criticisms surrounding the bill, reiterating his position against a full prohibition of promotional incentives. “I do not endorse an outright ban on all forms of promotions within the gambling sector,” he asserted.
Ultimately, Browne expressed his opposition to the recent amendment regarding bonuses, underscoring the complex balance between promoting consumer protection and ensuring a competitive marketplace.
