IGT, Red Earth Casino Sign Multi-Year Casino Management Systems AgreementGambling Industry News
International Game Technology PLC (IGT) recently announced a strategic multi-year systems agreement with Red Earth Casino in Thermal, California. This partnership will see the replacement of a competing casino management system (CMS) with IGT’s award-winning Advantage CMS, a move that underscores a significant shift in operational excellence and enhanced player engagement.
By leveraging the advanced functionalities of IGT Advantage, Red Earth Casino will undergo a complete systems-hardware upgrade. This upgrade will integrate Avento capabilities, and leverage IGT’s W2G Accrual and Mobile Responder modules, as well as the M5 content management platform, significantly enriching the player experience.
“Given the growing importance of real-time data and player convenience, now is the ideal time for Red Earth Casino to invest in the IGT Advantage CMS,” stated Nick Khin, President of Global Gaming at IGT. “By utilizing our leading CMS alongside a suite of applications and a comprehensive floor-wide hardware upgrade, Red Earth Casino stands to gain immediate operational efficiencies while enhancing player satisfaction.”
Comprehensive CMS Deployment: IGT’s Cutting-Edge Technology
Red Earth Casino’s deployment of IGT Advantage will encompass the latest systems advancements, including the innovative FloorNet architecture and IGT SystemWatch.
FloorNet employs a “message bus” design that optimizes system performance and enhances uptime, ensuring a seamless gaming environment. Concurrently, SystemWatch offers round-the-clock system monitoring, providing reliable oversight and support.
“The Red Earth Casino team is thrilled to partner with IGT to modernize our gaming floor and enhance our player loyalty programs with the IGT Advantage CMS,” remarked Michael J. Broderick, General Manager of Red Earth Casino. “The versatility of IGT Advantage, combined with M5 technology, enables us to provide a deeply personalized player experience while positioning us for future growth. This platform represents not just an upgrade, but a cornerstone of our long-term strategic vision in tribal gaming.”
Red Earth Casino: A Community-Focused Destination
Red Earth Casino is proudly owned and operated by the Torres Martinez Desert Cahuilla Indians through the Torres Martinez Gaming Corporation. Located along Highway 86 between Indio and Brawley, just north of Salton Sea Beach, it serves as Southern California’s premier gaming and entertainment destination.
With over 350 slot and gaming machines, diverse dining options, and top-notch amenities, Red Earth Casino is set to elevate the gaming experience for its visitors. IGT delivers engaging and responsible gaming solutions across all regulated segments, including lotteries, sports betting, gaming machines, and online casino games, while maintaining robust relationships with governments and regulators in over 100 jurisdictions worldwide.
The commitment of IGT to operating under the highest standards of service and integrity bolsters its position as a leader in the gambling industry, reinforcing the importance of responsible gaming and community engagement in today’s market.
