Hard Rock appointed Dale Earnhardt Jr. as brand ambassador

Hard Rock International has made a strategic move in the gaming and sports marketing realm by appointing NASCAR Hall of Famer Dale Earnhardt Jr. as its latest brand ambassador. This partnership offers fans exclusive opportunities, including personal meet-and-greets with Earnhardt Jr., access to unique race-day dining experiences at Hard Rock Cafes, and the chance to shop two limited-edition apparel collections tailored to racing enthusiasts.

This spring, the collaboration will also unveil **Full Throttle**, an innovative free-to-play slot game featuring Dale Earnhardt Jr., which will be available on the Hard Rock Neverland Casino and Jackpot Planet mobile applications. This initiative not only enhances the gaming experience but also aligns with the growing trend of engaging players through beloved personalities.

Dale Earnhardt Jr. is a significant figure in motorsports, having secured the **NASCAR Most Popular Driver** award 15 times consecutively from 2003 to 2017. He boasts two consecutive NASCAR Busch Series Championships from 1998 to 1999 and has won the prestigious **Daytona 500** twice, in 2004 and 2014. His accolades underscore his influence and popularity, making him an ideal ambassador for Hard Rock’s multifaceted approach to enhancing customer engagement.

Commenting on this promising partnership, Keith Sheldon, President of Entertainment and Brand at Hard Rock International and Seminole Gaming, said:

“Hard Rock, recognized for delivering unparalleled experiences in live music, gaming, and sports, is thrilled to welcome Dale Earnhardt Jr. to our family. Together, we aim to amplify the thrill of motorsport across our global properties, introducing new culinary offerings, exclusive merchandise, and a variety of entertainment options that resonate with our guests.”

Earnhardt Jr. shared his enthusiasm regarding the collaboration:

“Hard Rock is an iconic brand that resonates with me personally. As an avid music fan, I admire the vibrant energy and meticulous detail that Hard Rock invests in every venue. The brand offers something for everyone, spanning music, culinary delights, casino gaming, and sports betting. I am eager to collaborate with them and explore the exciting possibilities that lie ahead.”

In a further display of its commitment to integrity in gaming, Hard Rock Digital has also joined the **International Betting Integrity Association (IBIA)**. This strategic membership reinforces Hard Rock Bet’s role in advancing integrity monitoring within the U.S. sports betting landscape. By contributing data to the IBIA’s global network—overseeing more than **$300 billion** in annual betting activity across 70 companies and 140 betting brands—Hard Rock demonstrates its dedication to fostering a transparent and ethically sound gaming environment.

This partnership, the launch of **Full Throttle**, and Hard Rock Digital’s affiliation with IBIA exemplify the brand’s innovative approach to merging entertainment with responsible gaming practices. As Hard Rock continues to evolve within the gambling industry, it remains poised to set new standards for customer engagement and experience in the gaming sector.