Greentube and Betfair Partner to Boost Italian Offering – iGaming Post
Greentube, the digital gaming and entertainment arm of NOVOMATIC, has made significant strides in the Italian market with the launch of a diverse range of its leading titles through a new partnership with Betfair, a prominent member of the Flutter Entertainment group. This collaboration, facilitated via Capecod’s aggregation platform, marks an important milestone in Greentube’s strategy to enhance its reach and engagement with players across Italy.
Expanding Access to Premium Content
The agreement introduces a mix of both fresh releases and long-standing favorites from Greentube’s extensive portfolio to Betfair’s proprietary gaming platform. This initiative aims to deliver a wider selection of high-quality gaming experiences to players nationwide. Among the newly launched titles are:
- Piggy Prizes™ Wand of Riches™
- Charmin’ Lady’s Boom™
- Piggy Prizes™ Wish of Riches™
Each of these games stands out for its rich features and immersive gameplay designed to captivate players.
Additionally, this collaboration brings beloved classics such as:
- Book of Ra™ Deluxe
- Book of Ra™ Deluxe 10
- Lucky Lady’s Charm™ Deluxe
These titles have consistently demonstrated strong performance in the competitive Italian market, making them ideal for enhancing player engagement.
Leveraging Flutter Entertainment’s Reach
The Flutter Entertainment brand is recognized globally for its extensive and diverse player base. This alignment with Greentube provides a unique opportunity for the latter to showcase its high-quality gaming offerings and reinforce its market position. By utilizing Capecod’s aggregation platform, Greentube ensures a streamlined integration process for operators, allowing them to access its rich content without the need for direct access to the complete library.
Commitment to Strategic Partnerships
This partnership with Betfair exemplifies Greentube’s strategic focus on collaborating with top-tier partners to deliver exceptional gaming experiences tailored to local audiences. David Bolas, the Commercial Director at Greentube, stated, “By partnering with Betfair, we are not only expanding our presence in Italy, but also reinforcing our commitment to providing a premium, innovative gaming experience in a dynamic and evolving market. This collaboration with Flutter, a global leader in gaming, is a testament to our shared vision for expanding this partnership. We are excited to offer Betfair players the chance to enjoy our world-class content and anticipate a successful journey ahead.”
Conclusion
Greentube’s recent collaboration with Betfair is poised to revolutionize the gaming landscape in Italy, bringing an impressive array of games to a diverse audience. As the gambling industry continues to evolve, partnerships like this not only amplify reach but also enhance the overall player experience through tailored content. For operators looking to capitalize on emerging trends in digital gaming, aligning with established brands like Greentube can drive significant growth and engagement in an increasingly competitive market.
By continually adapting to player preferences and leveraging innovative distribution platforms, Greentube is well-positioned to shape the future of online gaming in Italy and beyond.
