Goa, India launches first fully-digital lottery games

Indian punters can now experience a new frontier in gaming with the launch of a fully online, state-sanctioned lottery. This innovative initiative aims to enhance transparency within an industry that has often faced scrutiny over allegations of mismanagement and fraud.
The ticket sales commenced yesterday, with the inaugural draw scheduled for November 24.
The app-based platform has received authorization from Goa’s Directorate of Small Savings and Lotteries, designating the Rhiti Group as the official operator. According to Arun Pandey, founder of Rhiti Group, Great Goa Games will provide players with “a secure and convenient way” to engage in lottery gaming. The governing regulations surrounding online lotteries were announced by the directorate in February 2023.
“Our mission,” Pandey stated, “is to democratize opportunities through technology.”
As of now, 13 states, including Goa—often referred to as “the Las Vegas of India”—have legalized lottery games. Unfortunately, several other states have opted for a ban, citing concerns related to gambling addiction, mismanagement, and corruption.
The Current State of Indian Lotteries
The Chief Minister of Goa, Narayan Gad, asserted that these regulated lottery games could “set a new standard in the lottery industry.” He emphasized that the introduction of a technology-driven product would foster greater transparency and result in better monitoring and regulation across operations.
However, it’s essential to recognize that online platforms are not immune to allegations of fraud and manipulation. A report from the technology news platform MediaNama revealed that Kerala temporarily offered an online lottery limited to one draw per week. The initiative was halted by government officials after the discovery that multiple lotteries were functioning concurrently. This led to Kerala being designated as a “no-go zone” for online, internet, and computerized lotteries.
Similarly, law enforcement agencies in Maharashtra uncovered evidence suggesting collusion between government officials and online lottery operators to conduct multiple lotteries in a single day. A ruling by the Supreme Court in 2015 reaffirmed the Kerala ban, with justices indicating that ticket terminals could be tampered with, hence undermining the legitimacy of ticket issuance.
Modernizing the Lottery Experience
A white paper released in 2024 by the Pahle India Foundation (PIF), a prominent not-for-profit think tank, critiques the Indian lottery industry for failing to advance alongside technological developments, as it continues to rely heavily on traditional paper tickets and physical retailers.
“Paper-based lotteries are susceptible to various issues including the risk of losing tickets during transport, the sale of defective or counterfeit tickets, and the cumbersome task of maintaining accurate records of sold, unsold, and defective tickets,” the report noted. “Handling high-volume transactions poses significant logistical challenges that may compromise integrity and compliance, paving the way for potential corruption.”
Additionally, the World Economic Forum has dubbed India as “the next Silicon Valley.” This burgeoning high-tech culture contrasts sharply with the low-tech applications seen in the lottery sector, as stated by PIF. They argue that the continued dependence on paper tickets reflects a missed opportunity to take advantage of the increased accessibility of smartphones and affordable internet connectivity.
Moreover, this reliance undermines alignment with the “Digital India” vision, which aims for a more transparent, efficient, and player-focused lottery ecosystem.
The Economic and Social Upside
PIF estimates that the Indian lottery market generates approximately $33 billion (£26 billion/€31 billion) annually, which could translate to potential tax revenues of up to $12 billion.
The Hans India highlights that Great Goa Games is dedicated to promoting responsible gaming by providing educational resources designed to equip participants with safe play practices. “Additionally, the online lottery will ensure operational transparency, allowing users to track how lottery proceeds are utilized, particularly in funding important social initiatives like education and healthcare,” they reported.
In summary, as India embraces a modernized approach to lottery systems, the implications extend beyond mere entertainment, promising enhanced regulation, improved player protection, and significant socio-economic benefits.