Esports Entertainment migrates brands to Idefix platform – Esports

Esports Entertainment Group has successfully transitioned its online gaming platforms, SportNation.com and Vie.bet, to the advanced Idefix platform.

Previously hosted on BetConstruct’s infrastructure, both SportNation.com and Vie.bet now leverage the robust capabilities of Idefix—acquired through Esports Entertainment’s strategic $30 million acquisition of the online casino operator Lucky Dino Gaming in March.

“This migration to Idefix marks a significant milestone for Esports Entertainment Group. It underscores our commitment to technological innovation and operational efficiency, ultimately enhancing the profitability of our iGaming portfolio,” stated Grant Johnson, CEO of Esports Entertainment Group.

The newly migrated websites will offer a comprehensive suite of products, including casino games, esports betting, and traditional sports wagering, catering to a diverse audience.

As part of the preparation for this transition, BetBy’s advanced sportsbook functionalities were seamlessly integrated into the Idefix platform, ensuring a smooth and enhanced user experience.

The migration to Idefix also provides SportNation.com and Vie.bet customers with access to a diverse array of payment solutions, along with the platform’s sophisticated player account management system—key features that enhance engagement and streamline operations.

“We anticipate that consolidating SportNation and Vie.bet onto our proprietary platform will significantly boost revenue for both brands and enable us to cross-sell product offerings, thereby maximizing player lifetime value. I’m immensely proud of our team’s dedication, and I believe this migration establishes a scalable roadmap for future technology integrations,” Johnson added.

This strategic move aligns with current trends in the gambling industry, where technological agility and efficient integration are crucial for maintaining a competitive advantage. By opting for proprietary solutions, Esports Entertainment Group positions itself to respond swiftly to evolving market demands and consumer preferences.