Entain’s Unikrn pens global esports deal with Blast – Esports

Unikrn Partners with Blast: A Game-Changing Moment for Esports Betting

Unikrn, a leading video games and esports betting platform operated by Entain, has announced an exciting multi-year global partnership with Blast, a prominent force in esports entertainment. This collaboration is set to significantly enhance Unikrn’s visibility and engagement within the esports community.

Under this strategic agreement, Unikrn will have a robust presence in Blast’s extensive event coverage, which includes fan-centric activations, compelling social media giveaways, and seamless broadcast integration. These initiatives are designed to create a more immersive experience for fans and bettors alike, fostering a deeper connection with the brand.

The partnership encompasses branding opportunities at major events, notably the Blast Premier tournament series and the anticipated Blast.tv Paris Major. Blast’s events enjoy remarkable reach, being broadcast across more than 150 territories and available in 25 languages, thus amplifying Unikrn’s exposure to a diverse global audience.

“Blast serves as a pivotal hub for esports aficionados worldwide and has been instrumental in shaping some of the most unforgettable moments in competitive Counter-Strike history,” stated Justin Dellario, Managing Director of Esports at Entain. “Unikrn is meticulously designed for these thrilling experiences, ensuring fans receive the most enriching betting opportunities as they support their favorite players and teams. We are excited to partner with Blast and leverage our world-class insights to enhance the fan experience for millions.”

Since its relaunch in December 2022, following Entain’s acquisition in October 2021, Unikrn has made significant strides in the market. The platform is currently operational in Brazil and various Canadian provinces, excluding Ontario, with plans for a broader rollout into additional regulated markets later this year. This expansion reflects Entain’s commitment to leading the way in responsible and innovative esports betting.

By aligning with Blast, Unikrn is poised to not only enhance its brand position but also contribute to the evolving landscape of esports betting, where fan engagement and experience are paramount. As the industry continues to grow, such partnerships will be pivotal in shaping the future of competitive gaming and sports betting.