Entain to acquire Unikrn tech, products and team in esports push – Esports

Entain has strategically moved to acquire the technology platform, product suite, and team of Unikrn, a notable player in esports betting.

While financial terms of the acquisition remain undisclosed, the agreement is contingent on completion, with expectations for closure later this year.

Entain plans to leverage Unikrn’s advanced technology to develop a cutting-edge platform specifically for “skill-based wagering.” This initiative signifies a pivotal step in Entain’s commitment to solidifying its presence within the burgeoning esports sector.

Founded in 2014, Unikrn has distinguished itself as a specialist in esports betting. Entain believes that integrating Unikrn’s innovative technology and talented team will bolster its position as a leader in this dynamic industry.

“By marrying these resources with our existing capabilities in analytics, regulatory compliance, player protection, and operational scale, we are poised to create a unique industry-first platform that effectively addresses this exciting and expanding market,” an Entain spokesperson commented.

Furthermore, Entain has unveiled additional initiatives aimed at enhancing its focus on the esports market. The company appointed Justin Dellaro, a former executive from the popular streaming platform Twitch, as its new Head of Esports. This hire underscores Entain’s commitment to tapping into the potential of esports as it continues to evolve.

Additionally, the organization has identified a promising opportunity in the realm of social casino gaming, although specific strategies in this sector have yet to be disclosed.

“Entain has developed a robust platform, which amalgamates our industry-leading technology, human capital, and operational capabilities, driving significant growth not only in our established markets, such as the U.S., but also paving the way for expansion into new and emerging markets that align with our core competencies,” stated Jette Nygaard-Andersson, CEO of Entain.

“Our platform is adeptly positioned to meet the changing demands of our customers as we leverage the convergence of media, entertainment, and gaming, extending into interactive entertainment. This strategic approach suggests that the markets we target could be several times larger than they are today.”

“The burgeoning market for esports skill-based wagering presents an exciting opportunity. We are committed to building the first scalable platform for this sector, and I am thrilled to welcome Justin Dellaro, who will spearhead our growth in this innovative space,” Nygaard-Andersson added.

“By capitalizing on available opportunities, focusing intently on customer needs, and enhancing our acquisition strategies, we are confident in our substantial growth prospects. This approach is designed to generate significant incremental value for all stakeholders involved.”

In conjunction with this announcement, Entain also shared its financial results for the first half of 2021, revealing impressive revenues of £1.77 billion, despite experiencing a notable 34% decline in the German market.