Entain relaunches Unirkn, aims to enter regulated markets |iGB

Entain Revitalizes Esports Betting with Unikrn Relaunch: A New Era for Gamers and Bettors Alike

Entain, a leading global sports betting and gaming operator, has successfully relaunched its esports betting brand, Unikrn, which was acquired in the previous year. This strategic move aims to expand Entain’s footprint in regulated markets, catering specifically to the burgeoning appetite for esports wagering.

Currently operational in Brazil and various Canadian provinces—excluding Ontario—Unikrn signifies Entain’s commitment to this dynamically evolving sector. Following the announcement of the acquisition, Unikrn paused operations with a definitive promise to return in 2022, and the recent launch marks a pivotal step forward in fulfilling that promise.

“Over the past year, the dedicated team at Entain has collaborated closely with us to develop a safe, accessible, secure, and compliant platform that meets the expectations of players, even those who are new to betting,” stated Justin Dellario, CEO of Unikrn and managing director of esports at Entain. “Our launch in Brazil and Canada represents the first phase of introducing a cutting-edge esports and video game betting platform that prioritizes a new generation of players and their interests.”

Not only will users have the opportunity to bet on esports and traditional sports events, but Unikrn will also provide an innovative selection of casino games alongside video game options. Players can engage in betting that allows them to wager on their own skills while also having the chance to participate in betting on virtual esports events, complete with computer-generated outcomes.

Looking ahead, Entain has articulated its ambitious roadmap for Unikrn, indicating ongoing plans to penetrate new, regulated markets worldwide throughout 2023 and beyond. This strategy aligns with the industry’s current trends emphasizing compliance and player security, ensuring a sustainable approach to the rapidly growing esports betting landscape.

As esports betting gains traction and recognition, Unikrn is well-positioned to capitalize on this trend, bridging the gap between gaming and gambling, and offering players engaging, interactive experiences tailored to their passions.