Elys Game Technology joins US Integrity – Sports integrity
Elys Game Technology Partners with US Integrity: Enhancing Sports Betting Integrity in North America
Global interactive gaming and sports betting technology leader Elys Game Technology has established a strategic partnership with US Integrity (USI) as part of its expansion initiative in the North American market. This alliance aims to enhance event monitoring, market intelligence, and fraud prevention across all of Elys’ operations within the United States, including its Nevada-based subsidiary, USBookmaking, which was successfully acquired in 2021.
Commitment to Safety in Sports Betting
In the United States, Elys is concentrating on delivering comprehensive sportsbook services to operators within the increasingly regulated environment. The announcement of this partnership coincides with Elys securing a license to operate in Ohio’s newly legalized sports betting landscape, marking a significant milestone in its growth trajectory.
Leveraging Advanced Monitoring Solutions
USI’s integrity monitoring solutions utilize a proprietary dashboard, conducting exhaustive analyses across multiple data sets to identify irregular patterns in sports wagering. This high-tech approach empowers Elys Game Technology to proactively detect suspicious betting activities, ensuring compliance with regulatory standards and fostering trust among their clientele.
Michele Ciavarella, Executive Chairman of Elys, emphasized the importance of this collaboration in reinforcing the integrity of betting practices. He stated, “We are very pleased to be engaged with US Integrity as we prepare to expand throughout the North American regulated sports betting market in 2023. Our partnership enables us to identify potential betting anomalies in real time, ensuring that suspicious activities are flagged immediately. This capability is crucial to creating a safe and engaging betting environment for our patrons, especially as we extend our vision within the vast restaurant and bar sector within the rapidly evolving US sports betting market.”
Industry Standards and Compliance
Matthew Holt, Co-Founder and CEO of US Integrity, underscored Elys’ dedication to maintaining high integrity standards. “US Integrity is proud to partner with Elys Game Technology and assist them in integrity monitoring. Our mission is to provide conflict-free, best-in-class insights and compliance solutions to our clients,” Holt remarked. “We are eager to collaborate with the exceptional team at Elys as they implement their expansion strategy across North America. Our partners, including Elys, are committed to upholding the highest standards of integrity in sports betting.”
Enhancing Sports Betting Integrity
This partnership not only promotes the enforcement of integrity within the sports betting landscape but also leverages USI’s proprietary anomaly-detection tools, which are designed specifically for identifying instances of fraudulent activity. By strengthening these mechanisms, Elys Game Technology and USI collectively work towards safeguarding the credibility of the sports wagering sector, ensuring a fair and secure gaming experience for patrons.
In conclusion, as the gambling industry continues to evolve, partnerships like that of Elys Game Technology and US Integrity play a pivotal role in promoting ethical gambling practices and fostering trust among consumers. As the North American sports betting market expands, such strategic collaborations will be instrumental in adhering to compliance standards, enhancing user experience, and establishing a sustainable framework for the future of sports betting.
