Dutch regulator issues warning to 711 BV

The Dutch Gambling Authority (KSA) Takes Action Against 711 BV for Inappropriate Advertising

The Dutch Gambling Authority (KSA) has issued a formal warning to 711 BV, an online gambling provider, for displaying gambling advertisements on platforms that specifically target minors. This incident highlights a significant breach of regulatory standards in the gambling sector, emphasizing the importance of responsible marketing practices.

The warning was prompted by a report from a concerned parent who discovered a 711 advertisement on a website dedicated to primary school homework resources. Such advertising practices are strictly prohibited under Dutch law, which aims to protect vulnerable demographics, particularly minors, from the potential harms associated with gambling. The KSA views this type of advertising as highly detrimental and categorizes it as a serious regulatory violation.

In its commitment to safeguarding minors and young individuals, the KSA has identified the regulation of gambling advertising as a top priority for 2025. This initiative underscores the authority’s dedication to implementing additional measures that protect at-risk populations from exposure to gambling marketing.

The advertising campaign in question was executed by an external partner that placed banners on various websites, some of which are partially aimed at minors. During discussions with the KSA, 711 BV revealed that it had detected the inappropriate ad placements through an internal review process. The company has since taken corrective actions to mitigate the chances of a recurrence. However, it is noteworthy that the provider failed to report this issue to the KSA proactively, despite being legally obligated to disclose any incidents that could pose consumer risks.

In light of the circumstances, the KSA opted for a warning rather than harsher penalties, citing the proactive steps taken by 711 BV to address and rectify the violation. This case serves as a crucial reminder for gambling operators about the importance of compliance with advertising regulations and the critical need for vigilance in marketing practices.

As the gambling industry evolves, operators must prioritize ethical advertising that adheres to regulatory standards. Ensuring that marketing strategies do not inadvertently target vulnerable audiences is not only a legal obligation but also a cornerstone of responsible gambling practices. The actions taken by the KSA reaffirm its role as a vigilant regulatory body committed to maintaining a safe gambling environment for all consumers.