Debenhams Signs Two-Year Partnership With UK Jockey Club
In the dynamic intersection of horse racing and fashion, prestigious events like Royal Ascot and Glorious Goodwood showcase the passion for dressing elegantly among racegoers. It is within this vibrant context that Debenhams, a renowned UK high street brand, has entered a promising two-year partnership with The Jockey Club racecourses, signaling an exciting fusion of style and sport.
Debenhams Partners with Jockey Club for Enhanced Race Day Experience
Prepare for a significant boost in Debenhams branding and sponsorship at the UK’s most esteemed horse racing events over the next two years. This collaboration with the Jockey Club will debut with the Newmarket July Festival, officially rebranded as ‘The Debenhams July Festival’.
The three-day event, taking place from July 10th to 12th, features celebrated Group One races, including the prestigious Falmouth Stakes and the July Cup, making it one of the most anticipated sports betting occasions in the UK.
The partnership ensures that Debenhams will have a prominent presence at Jockey Club tracks and will provide racegoers with immersive beauty experiences, enhancing the overall race day atmosphere.
Fans first experienced this collaboration at the 2025 Cheltenham Festival in March, where attendees were treated to luxurious spa experiences at Prestbury Park, the heartbeat of UK jump racing.
Betfred Derby Festival Joins the Debenhams Experience
The iconic Betfred Derby Festival, renowned as the premier flat horse race in the UK, will also play a key role in this partnership. The festival will take place at Epsom Downs on June 6-7, featuring the celebrated Epsom Oaks on the opening day.
Last year’s thrilling Epsom Derby was clinched by City Of Troy, trained by Aidan O’Brien, who later triumphed again at the Coral-Eclipse at Sandown. This year, all eyes are on The Lion In Winter, the current favorite in the betting markets, suggesting he could become a standout in this year’s Classic generation.
Horse Racing Events Featuring the Debenhams Partnership
- 2025 Cheltenham Festival (March)
- 2025 Betfred Derby Festival (June 6-7)
- 2025 Coral-Eclipse (July 4-5)
- 2025 Newmarket July Festival (July 10-12)
- 2026 Randox Grand National Festival (April 9-11)
Debenhams to Shine at the 2026 Grand National Meeting
After the glamour of summer flat racing, all eyes will shift to the most prestigious jumps race in the world—the Aintree Grand National, scheduled for April 11, 2026. The three-day festival will commence on April 9, and Debenhams is poised to enhance the atmosphere with its engaging presence.
Willie Mullins, a leading trainer, has achieved remarkable success at the Grand National, including his victory with Nick Rockett in 2025. Anticipation builds as he returns to compete in 2026, riding high on the popularity among UK betting sites.
At Aintree, racegoers can look forward to special Debenhams promotions throughout the event, featuring spa experiences and interactive beauty stations at pop-up outlets located on the Liverpool track.
What Racegoers Can Anticipate from the Debenhams Collaboration
- Interactive Beauty Bars: Discover premium beauty products from L’Oréal Luxe, including brands such as Lancôme, YSL, and Armani, while receiving expert beauty tips to elevate your race-day look.
- Hair & Make-Up Touch-Up Areas: Refresh your hairstyle and makeup with the latest offerings from Debenhams, ensuring you remain confident and stylish throughout the day.
- Champagne & Chill: Enjoy a glass of champagne while indulging in quick beauty sessions that will have you looking and feeling like a winner.
- Picture-Perfect Experiences: Step into a Debenhams Day Spa, featuring beautifully designed backdrops ideal for Instagram moments, inspired by Debenhams’ signature style.
Dan Finley, CEO of Debenhams, commented:
“This partnership with The Jockey Club seamlessly melds two iconic British brands, each celebrated for their elegance and excitement. Horse racing presents an ideal platform for showcasing Debenhams’ stylish offerings, particularly with Coast leading in premium occasion wear. Our Day Spas, supported by L’Oréal, empower racegoers to relax, refresh, and revel in the glamour and thrill that define the sport.”
Jack Royle, Head of Partnerships – Sales at The Jockey Club, stated:
“We are delighted to welcome Debenhams as an Associate Partner within The Jockey Club family. This collaboration underscores our mutual commitment to delivering unforgettable experiences for racegoers, blending the adrenaline of racing with style and exceptional service. Debenhams will significantly enhance fan engagement, from digital interactions leading up to race days to immersive activations at our premier events.”
