Brazil Online betting companies must register on Consumer.gov.br

Brazil has made a pivotal advancement in the regulation of its online gambling market by mandating all betting operators to register on the government-managed platform, Consumidor.gov.br. This initiative, announced by the National Consumer Secretariat (Senacon) under the auspices of the Ministry of Justice and Public Security, is designed to enhance consumer protection and ensure transparency in a rapidly evolving sector.

### Strengthening Consumer Rights

The new directive reflects Brazil’s commitment to safeguarding its citizens as the country embraces the legalization of online gambling.

Wadih Damous, the Secretary of National Consumer Affairs, emphasized that this initiative equips bettors with a direct and efficient channel for lodging complaints and resolving disputes. Notably, the platform has already demonstrated effectiveness, achieving an impressive 81% resolution rate across more than 8.9 million finalized complaints.

Régis Dudena, the Secretary of Prizes and Bets, reiterated that this step signifies the Ministry of Finance’s dedication to enforcing legal standards and upholding consumer rights. By integrating betting firms into Consumidor.gov.br, regulatory bodies gain real-time oversight of complaints, fostering increased security and reliability for both operators and players.

### Implications for Operators

Compliance with this new regulation is now a fundamental requirement for any company seeking to operate legally within Brazil’s online gambling market. Betting operators must register their businesses on Consumidor.gov.br and adhere to stringent protocols for managing consumer disputes. Non-compliance could lead to significant penalties or the revocation of operating licenses.

This registration requirement complements recent regulatory measures introduced under Brazil’s Law 14.790/2023, which governs the online betting industry. The law promotes responsible gaming practices, fiscal transparency, and robust Know Your Customer (KYC) protocols designed to mitigate fraud and safeguard vulnerable populations.

### The Impact on Brazil’s Gambling Market

Since the launch of its regulated betting market on January 1, 2025, Brazil has positioned itself as a rising global player in the online gambling arena. However, challenges persist, notably public concerns regarding gambling addiction and the complexities of adherence to rigorous advertising regulations.

The registration requirement on Consumidor.gov.br is anticipated to bolster public perception of the gambling sector, showcasing the industry’s commitment to accountability and ethical practices. Moreover, this initiative aligns with broader government efforts to combat illegal gambling operations, which have significantly undermined Brazil’s market.

As Brazil continues to refine its gambling regulations throughout 2025, these measures are poised to serve as a blueprint for other nations considering similar frameworks. The government’s strong focus on consumer rights and market transparency not only strengthens its domestic industry but also positions Brazil as a leading example of regulated online gambling on the global stage.

In summary, the integration of operators into the Consumidor.gov.br platform is a significant milestone in Brazil’s journey toward establishing a safe, reliable, and transparent online gambling environment, promising to enhance the overall betting experience for consumers while safeguarding their rights.