BETER debuts in the US with New Jersey vendor registration

BETER, a leading provider of high-speed betting content, data solutions, and live streaming services, has officially entered the United States market through regulatory approval from the New Jersey Division of Gaming Enforcement (DGE). This significant milestone marks BETER’s inaugural presence in the U.S., paving the way for the company to deliver its innovative betting solutions to licensed operators across the state.

BETER’s Groundbreaking Launch in New Jersey

In a move that highlights the growing demand for dynamic betting solutions, BETER’s flagship product, the Setka Cup, has made its debut on bet365’s New Jersey platform. The Setka Cup comprises fast-paced table tennis tournaments that offer an engaging betting experience.

A Fast-Paced Betting Experience

Renowned for its rapid gameplay, the Setka Cup includes over 11,000 matches per month across 16 global arenas. Players can immerse themselves in these events, which feature 30 or more betting markets per match. This variety not only enhances user engagement but also reflects current trends in the fast betting sector, where immediacy and thrill are paramount.

All matches within the Setka Cup are rigorously monitored by BETER’s in-house integrity team, underscoring the company’s commitment to maintaining transparency and fair play standards within its offerings.

Expanding Horizons: Future Growth in the U.S. Market

BETER’s entry into New Jersey is merely the beginning of its strategic expansion across the United States. Future plans include the introduction of additional products such as the ESportsBattle tournaments, encompassing popular esports like eFootball, eBasketball, and eHockey, as well as traditional sports such as basketball and tennis. Through this diverse product lineup, BETER aims to elevate the fast betting experience for American players while expanding its market share.

Leadership Vision

Gal Ehrlich, CEO of BETER, expressed enthusiasm over this pivotal achievement: “This marks a significant milestone for our team, as we recognize the tremendous potential for our fast betting products and solutions in New Jersey and the wider U.S. market. The Setka Cup has already garnered a loyal global following, and we are excited to introduce it to bettors in New Jersey and soon other states.”

Strengthening the Portfolio

BETER further enhances its offerings with its comprehensive Esports Odds Feed, which provides odds for over 450 global esports tournaments. With more than 40,000 pre-match and live events calculated annually using official data by expert traders, BETER guarantees precision and reliability for both operators and bettors. This commitment to data integrity is crucial in a highly competitive market where trust is vital.

A Vision for the Future

With a proven record of success across Europe and Latin America, BETER is poised to revolutionize the U.S. betting landscape. The company aims to deliver relentless action tailored for the next generation of players, driving operator engagement and stimulating revenue growth in an evolving market.

As BETER lays the foundation for its U.S. operations, the implications for the betting industry are profound. By harnessing innovative technologies and user-centered designs, BETER is set to reshape the future of fast betting in America, providing exciting, reliable options for an ever-growing audience.

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