bet365 launched its sportsbook in Tennessee and Illinois

Bet365 Expands U.S. Sportsbook Operations with Launches in Tennessee and Illinois

In a significant move within the U.S. gambling landscape, bet365 has officially launched its sportsbook in both Tennessee and Illinois, marking the expansion of its presence to 13 states. This development is indicative of bet365’s robust strategy to capitalize on the rapidly growing online sports betting market across the country.

In Tennessee, bet365 is uniquely positioned, operating exclusively within the state’s online sports betting framework. This launch makes Tennessee the 12th state to embrace bet365’s advanced betting platform, underscoring the operator’s commitment to expansion in lucrative U.S. markets.

New customers in Tennessee, who must be 21 years or older, are now able to create accounts and take advantage of bet365’s comprehensive sports betting services. The platform boasts a user-friendly interface, ensuring a seamless experience for bettors—from casual enthusiasts to seasoned gamblers.

In Illinois, bet365 offers a dual betting experience: customers can register online while also having the opportunity to place bets in-person at the Draft Day Sports Lounge located within a local resort, as well as at other partnered facility locations. This hybrid approach caters to various betting preferences, thereby enhancing customer accessibility and engagement.

To attract new users, both state launches feature exciting welcome promotions. Bet365 is currently offering a compelling “Bet $5, Get $150 in Bonus Bets” incentive—this bonus is available regardless of the outcome of initial wagers, significantly lowering the barrier for entry for novice bettors.

Furthermore, to further engage users, bet365 has rolled out tailored promotions that appeal to local bettors. In Tennessee, participants can take advantage of enhanced +100 odds on the University of Tennessee winning their inaugural March Madness game, with a maximum stake of $50. Simultaneously, Illinois bettors can enjoy equivalent +100 odds on at least one point being scored in the first game of the tournament on March 20, also capped at a $50 stake. These localized promotions not only drive excitement but also foster community engagement within the betting ecosystem.

In summary, bet365’s expansion into Tennessee and Illinois is a strategic enhancement of its U.S. operations, catering to a growing demographic eager for innovative and user-centric betting experiences. With solid promotional strategies and localized offers, bet365 is poised to capture a substantial market share in these new jurisdictions, reinforcing its position as a leader in the gambling industry.