Bayes Esports expands into US with NJ and Colorado licences

Bayes Esports Expands into the U.S. Market with New Sports Betting Licenses in New Jersey and Colorado

Bayes Esports, a leading live data supplier, is poised to make its mark on the U.S. gambling landscape by securing sports betting licenses in New Jersey and Colorado. This milestone positions Bayes as the first registered supplier in the country to provide official esports live data directly sourced from game publishers to online gambling operators.

The expansion is set to revolutionize the esports betting experience. To further bolster this endeavor, Bayes has enhanced its partnership with Bet365, collaborating to develop innovative esports betting products tailored for both New Jersey and Colorado markets. This strategic alliance leverages Bet365’s extensive customer base, creating a foundation for dynamic, engaging betting experiences.

As part of its strategy, Bayes is actively engaging with regulators and lawmakers across various states, including Nevada, to advocate for new legislation that legalizes esports betting. This proactive approach highlights Bayes’ commitment to shaping the future of betting in the U.S.

“Following our recent financing round, we committed to our expansion in the U.S. market, aiming to establish ourselves as a licensed betting supplier,” states Bayes’ Managing Director and Chief Operating Officer, Amir Mirzaee. “Just a few months later, we have delivered on that promise. The U.S. betting market is evolving; while it may still trail behind Europe, it is on track to become one of the most significant markets globally.”

Mirzaee notes that New Jersey and Colorado have proven to be among the most progressive states in embracing innovation, anticipating that others will soon follow suit.

In a related effort to broaden its offerings, Bayes has partnered with renowned game publisher Krafton, expanding its esports data portfolio to include official data from the widely popular title “PUBG: Battlegrounds.” This partnership enhances Bayes’ capacity to deliver comprehensive data solutions, fostering increased interest and participation in the esports arena.

Additionally, Bayes maintains exclusive partnerships with industry giants such as Riot Games for League of Legends, ESL Gaming, DreamHack, BTS, and OGA. These alliances ensure that Bayes delivers a rich tapestry of data to bettors, catering to various gaming preferences.

“Our goal is to assist Krafton in creating streamlined access to data for its global user community while scaling their official data offerings for both esports and community-centric applications,” Mirzaee elaborates. “This initiative encompasses a variety of digital solutions, ranging from live and historical game data access to comprehensive statistics and data visualizations.”

Bayes remains steadfast in its mission to enhance community engagement and promote the integrity of esports betting, vital for the sector’s sustainability and growth.

In a bid to strengthen its operational capacity, Bayes has recently announced new key appointments within its management team. Christopher Bohlmann has joined as Director of Growth and Finance, while André Schneider has been appointed as the Senior Director of People Operations, positioning the company for continued success in a rapidly evolving market.