Air Dice Group Appoints Christine Jinks as Managing Director – iGaming Post

Christine Jinks

Air Dice Group, a prominent B2B iGaming content developer, has appointed Christine Jinks as the new Managing Director. In this pivotal role, Christine will spearhead the strategic direction and operations for Air Dice Services in both Malta and the UK. She succeeds Victor Borg-Barthet, who is transitioning to pursue a personal business venture within the iGaming landscape.

Christine brings an impressive 20 years of experience in the iGaming and Retail Gaming sectors, holding senior management roles with renowned operators and gaming providers. Most recently, she served in senior consultancy positions, enhancing the operations of leisure and technology services.

Sami Mäkinen, CEO of Air Dice Group, stated: “We are excited to welcome Christine as our Managing Director for both Malta and the UK. Since early 2024, Christine has been contributing as a consultant, and her extensive expertise will be invaluable as we pursue international expansion and further innovation. Her vision aligns perfectly with our mission to create unique and engaging gaming experiences for the global community.”

“Victor will remain with the company throughout a transition period in the coming months. We extend our deepest gratitude to him for his years of dedicated service and significant contributions to Air Dice. His leadership has been crucial to our success, and we wish him the best in his next endeavor.”

In addition to her role at Air Dice, Christine will continue to serve in an advisory capacity for Boomerang Digital, a key player in the UK retail bingo, arcade, and pub sectors. Andrew Ludlow, CEO of Boomerang Digital, remarked, “Chris and I first collaborated nearly 20 years ago to introduce digital AWP machines to the pub retail sector. Her expertise is a valuable addition to our group. This appointment reinforces the strategic alignment between Air Dice Group and Boomerang Digital, as we continue our commitment to providing multichannel content to operators.”

Key Takeaways:

• Leadership Transition: Christine Jinks’ appointment marks a significant leadership shift as she takes over from Victor Borg-Barthet.
• Industry Expertise: With over two decades in the gambling sector, Christine’s experience is set to fuel growth and innovation at Air Dice.
• Commitment to Multichannel Content: The strategic partnership with Boomerang Digital highlights a dedication to robust gaming solutions across various platforms.

As the iGaming industry continues to evolve, leadership dynamics such as these play a vital role in shaping the future of gaming experiences worldwide. The appointment of industry veterans like Christine underscores Air Dice Group’s commitment to staying at the forefront of innovation in a competitive marketplace.