AGCO urges media to stop promoting unregulated gambling sites

The Alcohol and Gaming Commission of Ontario (AGCO) has taken decisive action by reaching out to over a dozen traditional and digital media outlets, urging them to halt the promotion of unregulated online gambling and sports betting sites targeting Ontario residents. This initiative underscores the Commission’s commitment to maintaining a secure and transparent gambling environment.

By featuring these offshore operators, reputable media outlets inadvertently grant these sites a veneer of legitimacy, leading to widespread public confusion about the safe options available to consumers.

A particular focus of the AGCO is on Bodog, an offshore operator under the management of Il Nido, which has been identified as actively pursuing Ontario players. Notably, while Bodog restricts access in regions such as Quebec and Nova Scotia, it continues to extensively market its services to audiences within Ontario. This situation poses significant risks to consumers who may not fully understand the implications of engaging with unregulated platforms.

The AGCO stresses that, in accordance with the Gaming Control Act of 1992, all online gambling operators must establish an agreement with iGaming Ontario. This legal framework mandates compliance with crucial standards, including integrity, player protection, anti-money laundering protocols, and data privacy regulations. Such measures are essential for ensuring that gaming operations are conducted responsibly and that player interests remain a top priority.

In conclusion, the AGCO’s efforts highlight the ongoing challenges within the rapidly evolving landscape of online gambling. As the industry continues to expand, it is vital for both operators and media platforms to prioritize adherence to regulations and promote only those services that are licensed and secure. This proactive stance not only protects consumers but also enhances the overall credibility of the gambling sector in Ontario.