ACMA raps Network 10 for gambling adverts breach

The Australian Communications and Media Authority (ACMA) has issued a warning to Network 10 regarding its compliance with gambling advertising regulations following a breach discovered during a live sports broadcast.

On February 19th, ACMA’s investigation confirmed that Network 10 aired four gambling advertisements at times that violated established guidelines during the first practice round of a Formula One Grand Prix. This incident raises significant concerns about the adherence to the Commercial Television Code of Practice, which prohibits gambling ads in broadcasts of sporting events between 5 AM and 8:30 PM, including the five minutes preceding and following the event.

It is essential to note that practice and qualifying rounds in motorsports are subject to the same restrictions as the main event. Consequently, Network 10’s actions fell short of the regulatory standards, resulting in a determination of non-compliance.

First-Time Offense for Network 10

Importantly, this breach marks the first violation for Network 10 in this context. The broadcaster attributed the mistake to human error and has since implemented measures to prevent similar infractions in the future.

In response to ACMA’s findings, Network 10 has proactively enhanced its advertisement planning processes, instituting additional checks and balances for scheduling compliance. Furthermore, at ACMA’s request, the network has agreed to undertake a comprehensive review of its operational protocols to incorporate further quality controls.

Network 10 has also pledged to ensure adequate training for its staff regarding regulatory compliance and to furnish a written progress report to the ACMA detailing the improvements made.

ACMA member Carolyn Lidgerwood emphasized, “Broadcasters must enforce stringent controls to guarantee compliance with the restrictions on gambling advertisements during sporting events.” She added, “ACMA will closely monitor the actions taken by Network 10 to ensure adherence to both broadcasting and online gambling advertising regulations.”

While this incident constitutes a first breach for Network 10, it is essential to highlight that the network’s 10 Play streaming service faced reprimands in August for violations related to online gambling advertising during two separate live-streamed sports events. This history underscores the need for unwavering vigilance in maintaining compliance with evolving regulations in the gambling advertising landscape.